agent-bev

pe.bev-cuvee.org · AS OF 2026-11-10

Peru

The business-to-business (B2B) hub for beverage alcohol: the trade rulebook for beverage alcohol, country by country, each section with its official sources.

As of 2026-11-10

Market status

Licensed. Private operators may import and trade beverage alcohol subject to customs import formalities, sanitary registration for industrialised foods and beverages, and municipal authorisation for establishments selling to the public. The alcohol-control framework applies nationally to persons that manufacture, import, commercialise, distribute, supply or consume alcoholic beverages.

Sources

Who can trade

Import: The owner or consignee for import for consumption must use the customs procedure of the Superintendencia Nacional de Aduanas y de Administración Tributaria (SUNAT), normally with an active Registro Único de Contribuyentes (RUC) for commercial operations. Restricted goods require the competent sector document before customs clearance where the rule so requires. Industrialised alcoholic beverages for commercialisation require Dirección General de Salud Ambiental e Inocuidad Alimentaria (DIGESA) sanitary registration; a non-holder importing an already registered product may obtain a certificate for the imported registered product and assumes the same sanitary responsibilities.

Wholesale and distribution: Premises carrying on commerce, industry or services require the municipal operating licence before opening. Establishments selling alcoholic beverages to the public must be authorised by the municipality for the relevant line of business, modality and hours. Commercialising alcoholic beverages without a current sanitary registration is treated as an infringement.

Business-to-business (B2B) online sale: The electronic-signature law gives electronic signatures legal effect, but the online channel does not remove the underlying customs, sanitary-registration, premises-authorisation or under-18 sale restrictions. Specific independent online alcohol marketplace or intermediary permissions: Not yet sourced. Remote age-verification rules for online alcohol trade: Not yet sourced.

Sources

Customs and duty

Tariff headings: Beer: 2203. Beer made from malt. Wine: 2204. Wine of fresh grapes, including fortified wine, and certain grape must. Cider: 2206. Other fermented beverages, including cider, perry, mead and qualifying mixtures. Spirits: 2208. Undenatured ethyl alcohol below 80% alcohol by volume; spirits, liqueurs and other spirituous beverages.

Import duty: Peru’s Arancel de Aduanas 2022 is published by the Ministerio de Economía y Finanzas and disseminated by SUNAT. Classification must be made at the ten-digit national subheading level; the four-digit heading alone does not determine the payable duty. The tariff is ad valorem on customs value unless a special regime, preference, treaty measure or other customs rule applies. Import for consumption is completed after duties, taxes, recargos and formalities are satisfied or guaranteed.

Excise: The Impuesto Selectivo al Consumo (ISC) applies to specified goods including alcoholic beverages. SUNAT describes three calculation systems: ad valorem, specific by volume sold or imported, and ad valorem according to the suggested retail-price system. The applicable system depends on the item’s location in the appendices to the Impuesto General a las Ventas (IGV) and ISC law.

Territorial treatment: Peru has special customs and tax zones, including Zona Franca de Tacna (ZOFRATACNA) and Zonas Especiales de Desarrollo (ZED). Goods entering those zones can receive special customs treatment; movement from ZOFRATACNA to the rest of the national territory is handled under the relevant customs regime, including import for consumption where applicable.

Sources

Labelling

Required language(s): Mandatory information for industrialised foods and beverages must appear in Spanish.

Mandatory warnings: Alcoholic-beverage packs, wrappers and labels must carry the phrase “TOMAR BEBIDAS ALCOHÓLICAS EN EXCESO ES DAÑINO” in the required label or package area. Point-of-sale sign obligations also cover the under-18 sale prohibition and drink-driving message.

Alcohol strength: DIGESA public guidance tells purchasers to verify that alcoholic-drink labelling shows the degree of alcohol. Mandatory alcohol-strength format and tolerance for all beer, wine, cider and spirits: Not yet sourced.

Allergens: The general food and beverage labelling rule requires declaration of ingredients and additives. Beverage allergen-specific statements beyond ingredient declaration: Not yet sourced.

Origin lines: Imported products must show the importer’s name, business name and address, which may appear on an additional label. General manufactured-product labelling guidance lists country of manufacture.

Wine particulars: Wine-sector labelling particulars: Not yet sourced.

Label registration: Industrialised food and beverage products commercialised in Peru require DIGESA Registro Sanitario, and the registration number is part of the mandatory label information. Separate label pre-approval beyond Registro Sanitario: Not yet sourced.

Sources

Age and sale limits

Legal purchase age: 18, expressed as a prohibition on sale, distribution, supply and free delivery of alcoholic beverages to minors under 18 in any selling or serving modality and in any establishment or activity. Machines may supply alcohol only in authorised establishments and where responsible persons can prevent access by minors.

Sale-hour and channel limits: Only municipally authorised establishments may sell alcoholic beverages to the public within the authorised line of business, modality and hours. Sale outside the schedule set by the competent authority is an infringement. Street sale and supply, public-road consumption, and alcohol supply in education and health establishments and in events for minors are prohibited.

Regional and municipal layers: Municipalities authorise, inspect and set sanctions through ordinances. They must adapt local rules to the national alcohol law. Complete municipal sale-hour ordinances: Not yet sourced.

Sources

Protected names

Protection framework: The Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual (INDECOPI) is the authority for Peruvian Denominations of Origin (DOs). Its guidance describes DOs as signs for products whose characteristics derive from a defined geographic area and lists the Peruvian products with DO status.

Verified spirit example: Pisco is protected as a Peruvian DO. The Pisco regulation reserves and authorises use of the name for products meeting the recognised legal and technical conditions. INDECOPI guidance says an authorised Pisco should carry the DO expression and authorisation certificate details.

Wine and beer names: Verified protected wine and beer names: Not yet sourced.

Sources

GTIN authority

Global Trade Item Number (GTIN) member organisation: GS1 Perú. Its guidance states that a business must be associated with GS1 Perú to obtain a GS1 GTIN barcode for product identification.

Sources

Not yet sourced

Specific independent online alcohol marketplace or intermediary permissions; remote age-verification rules for online alcohol trade; mandatory alcohol-strength format and tolerance for all beer, wine, cider and spirits; beverage allergen-specific statements beyond ingredient declaration; wine-sector labelling particulars; separate label pre-approval beyond Registro Sanitario; complete municipal sale-hour ordinances; verified protected wine and beer names: Not yet sourced.

Library catalogue: bev-cuvee.org · this page as data: mcp.bev-cuvee.org/mcp (get_rulebook, code pe)

No ads, everNo rank for saleTrade only

Artificial intelligence makes mistakes. agent-bev is an information source, not a recommendation.

Every agentic journey in beverage alcohol starts at agent-bev.ai.

agent-bev is the open B2B market of beverage alcohol for the agent era: the neutral, multi-brand house every buyer’s agent walks into first.